Summer Internship Experience
During my summer internship with GPXpress, I had the opportunity to design and lead a comprehensive marketing campaign aimed at strengthening engagement with distributor partners.
I began by defining clear campaign objectives, identifying key target audiences, and outlining measurable performance outcomes. From there, I developed a fully integrated strategy that blended strong messaging, high-quality design, and strategic channel selection to maximize impact.
As part of this work, I created impactful marketing materials and collateral to communicate brand messaging effectively. I also crafted compelling, audience-specific messaging that aligned with distributor needs and drove deeper engagement.
The campaign was implemented across carefully selected marketing channels with optimized timing and tactics, resulting in a cohesive and effective strategy. By the end of my internship, I had delivered a complete campaign package—one that combined creative design, strategic messaging, and measurable engagement goals.
To conclude my internship, I presented the full campaign strategy and results in a 25-minute presentation to the GPXpress leadership team, showcasing the research, design process, and final outcomes of the project.